The new store has a full height glass facade designed to emphasise the scale of the space. Wooden pilasters frame the inner walls of its two display windows. A backlit Apollo emblem sits at the centre of the entrance. The circular device refers to the brand’s Italian identity and the year 1962, while also serving as the store’s principal visual marker from the mall corridor.
Inside, the design uses soft lines, neutral shades and a restrained combination of materials. Lighting is directed to reveal the wall finishes and individual sections of the collections. Slim metal display structures remain visually light and leave generous space between the garments, keeping attention on the clothing instead of dense shop fittings.
The women’s area includes dresses, jackets, knitwear, trousers and other pieces built around a subdued palette. The men’s collection has its own spacious fitting room at the centre of the store. Its position and dimensions are intended to provide greater privacy while keeping customers close to the main sales area and staff assistance.
The opening sequence can also be traced through information from Doha Festival City. The mall still listed Peserico among its forthcoming brands at the beginning of June. By July, the Italian company was presenting a completed boutique together with photographs of its interior. The announcement therefore concerns a store that has opened, not only a future retail plan.
Peserico links the Doha opening to the continued growth of its international network. For Qatar’s retail market, the choice of Doha Festival City is notable because the centre is undergoing a wider transformation while adding further fashion and beauty brands. A dedicated boutique also permits a broader presentation than a limited selection inside a department store.
The opening announcement does not provide separate store hours or special access conditions. Customers planning a dedicated visit should therefore check the current Doha Festival City directory and operating hours before travelling. The confirmed details are the location inside the mall and the presence of both principal clothing lines in the completed space.